umar elbably

i grew up in London, ON. after spending my childhood playing runescape and world of warcraft [and a quick semi-pro poker stint], i became fascinated by understanding the products we use every day. naturally, i began my undergrad in neuroscience to understand people and finished at Ivey Business School to understand business. everyone there was 10x smarter than me. i built Faculty from 2018 to 2023. my investors changed my life and taught me so much. my partners and teammates were some of the smartest and most creative people i've ever met. Faculty was acquired by Estée Lauder Companies. then i led new ventures at Elemy, sourcing, researching, and pitching innovative solutions in mental health. i'm currently at Flatiron Health, owning strategic projects across product and operations, often for the CPO and CTO. i love my dog. if i'm not working or playing with Netsel, i'm reading literary fiction; cooking/baking or eating; rock climbing or running; browsing furniture; nerding out about films; using data to answer questions that pop into my head; or immersing myself in products and companies.

building

• Pano A library for the internet, easily sharable with others.
• Peer Honest AI for researching health: live medical evidence, transparent methodology, and every claim verified.
• Budge An iOS app that uses social accountability to get you outside.

writing

• Superpower Investment Memo (Seed)

research

graveyard

• Rabbit A platform for good internet and wellness, curated by a daily journal.
• SRC A radio platform for anyone to go live in 60 seconds.

favorites

• The Most Important Thing